Wharton | London, UK
Over the last few years, online shopping has been a major game changer to the role of packaging.
Packaging was once the key factor for any product to stand out in the peripheral vision of busy shoppers and influence the pre-purchase decision making process. Online shopping has now changed the main deciding components for modern-age consumers to product history and reputation.
Recent statistics have shown that online grocery shopping, which accounts for 13% of all transactions will increase to 26% by 2016.
This year’s Pira Packaging Summit will be focusing on the new world order of packaging and feature a conference programme that will update delegates on the new age of packaging that is emerging over the forthcoming years and how we can prepare for it.