Metrics that Matter, Messages that Motivate

Hosted by:
The Wharton Initiative for Global Environmental Leadership (Wharton IGEL)
Johnson & Johnson

Join Wharton IGEL and Johnson & Johnson for the next Metrics that Matter, Messages that Motivate Conference on October 8, 2014, at Wharton San Francisco. More details to come!

While sustainability is gaining traction in the world of healthcare, many healthcare organizations struggle with making the business case to their CFO, providers and even to their suppliers. This one-day conference hosted by the Wharton School will focus on the key drivers of sustainability and explore what benefits/outcomes are most compelling to the different players. We’ll hear how companies in healthcare and other industries have succeeded at getting their CFOs and Commercial leaders to become fans of sustainability, how they have communicated the importance of sustainability to suppliers, and how they have made sustainability a differentiator in the marketplace.

Location: The conference will be held at the Wharton School, University of Pennsylvania, in the 8th Floor Colloquium Hall in Jon M. Huntsman Hall, at 3730 Walnut Street, Philadelphia, PA. View directions to Jon M. Huntsman Hall.

Dress code for this event is business.

The event is free of charge, but registration is mandatory.
Please click here to register.

Please use the hashtag #sustyhealthcare for all updates!

Speaker Presentations:
Anne Papageorge
Cathy Rowan
Erol Odabasi
Libby Bernick
Liz Gorman
Scott Ramsey


Wednesday, December 4, 2013

9:00 – 9:45 Registration & Coffee
9:45 – 10:00 Kick-off and Introductions
10:00 – 11:00 Panel One: Metrics that Matter
Bennett Thomas, Vice President of Finance and Sustainability, Hersha Hospitality Trust
Erol Odabasi, Director, MD&D Sustainability, Johnson & Johnson
Libby Bernick, Sr. Vice President, Trucost
11:00 – 11:15 Networking Coffee Break
11:15 – 12:15 Panel Two: Messages that Motivate
Anne Papageorge, VP of Facilities and Real Estate Services, University of Pennsylvania
Liz Gorman, Senior Vice President, Sustainable Business, CONE Communications
Cathy Rowan, Director of Socially Responsible Investments, Trinity Health Division, CHE-Trinity Health
12:15 – 1:00 Lunch
1:00 – 2:00 Closing Keynote: Scott Ramsey, National Leader in Healthcare Economics and Director of Fred Hutchinson Cancer Research Center Institute for Cancer Outcomes Research and Evaluation



libbybernick Libby Bernick
Senior Vice President

Libby Bernick is Senior Vice President of North America for Trucost, a London-based research firm that measures and values natural capital for investors and corporations. Libby manages Trucost’s North American business unit whose focus is valuing, in financial terms, sustainability related business risks and opportunities.  With more than 25 years of experience, Libby has worked with organizations across North America, Europe, and Asia to develop strategies and optimize performance.  An author of numerous articles and a frequent speaker at national and international industry forums, Bernick is an expert in green products, metrics, and environmental marketing. She served on the Steering Committee of the North American Green Products Roundtable and has worked with multinational companies like Rio Tinto, BASF, L’Oreal, Johnson & Johnson, Coca Cola, and General Electric.   She worked with the UK Department of Environment and Rural Affairs to assess green marketing claims, and is currently an advisor to the European Commission’s effort to update green marketing policy and guidelines. Prior roles have included Vice President at Underwriter’s Laboratories, Director of Consumer Products & Retail at PE Five Winds International as well as a manager at the US EPA responsible for policy and regulatory compliance.  She developed a keen interest in the intersection of markets and buyer behavior while managing projects at a marketing firm. Libby holds a M.A.S. in Civil (Environmental) Engineering and a B.A. in Chemistry and Biology from the University of Delaware.  She is a licensed Professional Engineer and is LEED AP accredited by the U.S. Green Building Council.


lizg Liz Gorman
Senior Vice President, Sustainable Business
CONE Communications

Liz Gorman is the senior vice president in Cone Communications’ Sustainable Business Practices discipline with more than 25 years as a professional communicator, and 12 years of CSR-related experience. She complements Cone’s team with her strong blend of sustainability reporting, strategic communications and program management expertise in the areas of sustainability, corporate responsibility, community affairs, public affairs, public relations and cause branding. Since joining Cone in 2007, she has led account teams for CVS Caremark, Johnson & Johnson, Green Mountain Coffee Roasters, eBay, EMC, Nestlé Waters North America, and Campbell Soup Company, among others. Prior to Cone, Liz served six years as principal of Gorman Communications where she consulted for clients including Starbucks, Chevron, REI, and Sun Microsystem, developing strategic communications to provide greater visibility for key initiatives through external and internal channels, including corporate communications, stakeholder engagement and reporting. Liz holds a B.A. from University of Washington and an M.A. in communications from the University of Minnesota.


erol_pic Erol Odabasi
Director, MD&D Sustainability
Johnson & Johnson

Erol Odabasi is Director, MD&D Sustainability.  He joined Johnson & Johnson in 1999 and previously spent time with supply chain/operations at Johnson & Johnson Corporate, Ortho-Clinical Diagnostics, and Janssen pharmaceuticals.  He is currently responsible for the global sustainability strategy for Johnson & Johnson’s Medical Device & Diagnostic Sector to identify and implement solutions to meet our customer’s sustainability needs.


papageorge Anne Papageorge
Vice President,, Facilities and Real Estate Services
University of Pennsylvania

Anne Papageorge is the Vice President for Facilities and Real Estate Services at the University of Pennsylvania. Anne joined the University in October 2006 and has responsibility for Planning; Design and Construction; Facilities Operations, Maintenance, and Utilities; and Real Estate Operations and Development. Anne is a licensed landscape architect and was previously the Senior Vice President and Memorial Design Director for the Lower Manhattan Development Corporation (LMCD), managing the planning, design and construction of the nearly $1 billion project encompassing the World Trade Center Memorial, Memorial Museum, Visitor’s Center and related facilities. Prior to joining the LMDC in 2004, she worked in design and construction for the City of New York, where she served as first deputy commissioner of the Department of Design and Construction, managing a staff of 1,200 and overseeing 750 projects valued at $4.4 billion. Anne holds a bachelor’s degree in landscape architecture from the State University of New York College of Environmental Science and Forestry School of Landscape Architecture, where she currently serves on the Faculty Landscape Architecture Advisory Council, and an M.B.A. from the City University of New York Baruch College.


Ramsey 2013 bio Scott D. Ramsey, MD, PhD
National Leader in Healthcare Economics and Director
Fred Hutchinson Cancer Research Center, Institute for Cancer Outcomes Research and Evaluation

Dr. Ramsey is a general internist and health economist. He is a Full Member in the Cancer Prevention Program, Public Health Sciences Division at the Fred Hutchinson Cancer Research Center, where he directs Hutchinson Institute for Cancer Outcomes Research, a multidisciplinary team devoted to clinical and economic evaluations of new and existing cancer prevention, screening and treatment technologies. In addition, Dr. Ramsey is a Professor in the School of Medicine, School of Pharmacy, and the Institute for Public Health Genetics at the University of Washington. Trained in Medicine and economics, Dr. Ramsey’s research focuses on economic evaluations in cancer. He has published widely on patterns of care, costs, and cost-effectiveness of treatments for lung, colorectal, and prostate cancer. His research portfolio and interests include: large scale SEER-Medicare/Cancer Registry data linkages, patient reported outcomes, economic modeling of health care interventions, cost-effectiveness analysis, quality of life assessment, patterns of care, health care utilization, economic burden of disease for patients and society, pragmatic trial design, early technology assessment, and stakeholder engagement. Ongoing and recent research projects include (1) an NCI study partnering with the Southwest Oncology Group to bring comparative effectiveness principles to cooperative group trials, (2) examining bankruptcy among persons with cancer, (3) developing a genetic screening policy model for colorectal cancer, (4) evaluating decision making for men newly-diagnosed prostate cancer, (5) investigating cancer screening, incidence, treatment, and outcomes for Native Americans diagnosed with cancer, and (6) within the context of a clinical trial, evaluating the economic impact of bone marrow transplant from the perspective of patients and families, health insurers, and society. Dr. Ramsey is co-Chair of the Outcomes and Comparative Effectiveness Committee of the Southwest Oncology Group, past President of the International Society of Pharmacoeconomics and Outcomes Research (ISPOR), and has served on the IOM Cancer Policy Forum.


head shot Cathy Rowan
Director of Socially Responsible Investments
Trinity Health Division of CHE-Trinity Health

Cathy Rowan is the Director of Socially Responsible Investments for the Trinity Health Division of CHE-Trinity Health.  She also consults on corporate social responsibility issues for the Maryknoll Sisters and the Tri-State Coalition for Responsible Investment. A former board member of the Interfaith Center on Corporate Responsibility (ICCR), Cathy has been active in ICCR since 1995, focusing on issues related to access to health care: access to nutrition; environmental impacts of the health care industry; water; tobacco control and violence in society.  From 1987-2002, Cathy was a Maryknoll Lay Missioner, living in Sao Paulo, Brazil for six of those years with her husband and two children, and working on a diocesan human rights team, on women and children’s issues, and with lay ministry formation teams.  She has a BA in Religion from Barnard College and an MS in Rehabilitation Counseling from Virginia Commonwealth University.  She and her husband Tom live in Bronx, NY.


Bennett Thomas Bennett Thomas
Vice President of Finance and Sustainability
Hersha Hospitality Trust

Bennett Thomas, Vice President of Finance and Sustainability with Hersha Hospitality Trust is responsible for corporate finance and EarthView®, the Hersha Group’s triple bottom line focused sustainability program. Previously, Mr. Thomas was a Senior Manager with Medco, a Fortune 50 company, where he focused on the financial evaluation of strategic initiatives including mergers & acquisitions and new business ventures. Prior to Medco, he was a Senior Consultant with Ernst & Young. Mr. Thomas serves as a Board Member of the Please Touch Museum of Philadelphia. And he is a recipient of Philadelphia Business Journal’s 40 Under 40 Award for 2012. He received his B.S. in Civil-Environmental Engineering from Virginia Tech and graduated as a Park Leadership Fellow from the Johnson MBA program at Cornell University.