Leadership in Greening the Sports Industry Conference


Leadership in Greening the Sports Industry Conference

Hosted by:
The Wharton Initiative for Global Environmental Leadership (Wharton IGEL)
The Natural Resources Defense Council (NRDC)
The Wharton Sports Business Initiative (WSBI)

Wharton IGEL,Wharton SBI and the NRDC co-hosted the Leadership in Greening the Sports Industry Conference on September 20, 2013, at The Wharton School, University of Pennsylvania. The event’s objective was to examine the best business practices for sports organizations to improve environmental performance and become leaders in sustainable development. Discussions highlighted leadership, corporate partnerships, communications, fan engagement, resource management and merchandise, as well as potential future business opportunities. Click here for the special Knowledge@Wharton research report.

Please use the hashtag #LEADERGREENSPORTS for all updates!

Preconference Reading:


Doug Behar 90x90Doug Behar

Vice President of Stadium Operations
New York Yankees


Currently in his 16th season with the New York Yankees, Doug is vice president of stadium operations. In his position, Doug directs the operation and management of Yankee Stadium, including its maintenance, security, customer service, engineering, carpentry, medical and groundskeeping. He leads a team of nearly 70 full-time employees and more than 1,000 game-day staff. He manages all major public year-round events, including the conversion of the stadium and field for the first-ever boxing match, football games, concerts and soccer games.

Frances Beinecke 90x90Frances Beinecke

Natural Resources Defense Council (NRDC)


Frances Beinecke is the president of NRDC. NRDC is a leading nonprofit environmental group that works to preserve clean air and water, protect people’s health, preserve wild landscapes, and build a clean energy future. In 2010, Ms. Beinecke was appointed by President Obama to the National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling. She joined Energy Secretary Chu’s Energy Advisory Board and currently serves on the Advisory Board of the MIT Energy Initiative.  She also serves on the boards of the World Resources Institute and the Energy Future Coalition.  Ms. Beinecke received a master’s degree from the Yale School of Forestry and Environmental Studies. She participated in the Leadership Council of Yale School of Forestry, the Yale School of Management’s Advisory Board and a former member of the Yale Corporation.

Alice HenlyAlice Henly 90x90

Resource Specialist
Natural Resources Defense Council (NRDC)


Alice Henly is Coordinator of Collegiate Sports Greening and a Resource Specialist at the Natural Resources Defense Council. Alice is the principal advisor to the Ivy League athletics conference on environmental performance and helped found the Ivy Green Initiative. Alice also helps manage NRDC’s sustainability initiatives with major sports and entertainment organizations, including MLB, the NBA, and the NHL, among many others. She is an advisor to the Steering Committee of the Broadway Green Alliance and to the Green Sports Alliance. Alice is the author of NRDC’s 2013 report “Collegiate Game Changers,” the first-ever compilation of college sports greening successes. She is also a principal author of NRDC’s 2012 report “Game Changer: How the Sports Industry is Saving the Environment”, which documents North America’s professional sports greening leaders. Alice graduated with honors from Yale University with a BA in Environmental Politics and Policy. She is a LEED Green Associate. As a Yale Varsity rower, Alice was a three-time NCAA National Rowing Champion, All-American First Team Awardee, CRCA National Scholar-Athlete and three-time Head of the Charles Champion.

Allen Hershkowitz 90x90Allen Hershkowitz

Senior Scientist
Natural Resources Defense Council (NRDC)


Dr. Allen Hershkowitz is one of the most influential leaders in the sustainable sports field. As Founder and Director of NRDC’s path-breaking Sports Greening Project, Allen serves as the principal environmental advisor to numerous professional sports leagues, including Major League Baseball, the National Basketball Association, the National Hockey League, the U.S. Tennis Association, Major League Soccer, and many professional teams. He co-founded the Green Sports Alliance and is a member of the Alliance’s Executive Committee of the Board of Directors. Allen has overseen the greening of numerous professional and collegiate sports events such as the World Series, the U.S. Open Tennis Championships, the MLB and NBA All Star Games, the NHL Winter Classic and, in 2011, he served on the NCAA Final Four Sustainability Committee. Allen oversees the research and writing of all technical resources produced by NRDC’s Sports Greening Project, including the NRDC Greening Advisor, which was awarded the US EPA’s Environmental Merit Award in 2008. Allen is also a pioneer in a number of sustainable operations management areas including bio-based fuels life cycle assessment and management of health effects of waste incineration. His widely published work, including the book Bronx Ecology: Blueprint for a New Environmentalism, has been the subject of numerous profiles and feature articles in The New Yorker, The New York Times and elsewhere.

Brandon Igdalsky 90x90Brandon Igdalsky

Pocono Raceway


Brandon Igdalsky, grandson of Pocono Raceway founders Dr. Joseph and Dr. Rose Mattioli, was named President of Pocono Raceway in July of 2007. In August 2011, Dr. Mattioli retired from the CEO position and named his eldest grandson President  & CEO of Pocono Raceway. Prior to his present position, Igdalsky worked and observed every aspect of the operation of Pocono Raceway since he was thirteen years old.  He started off in the sanitation department and worked in the facilities sewer plant before making the rounds to all other departments within the organization. Over the course of the years his duties included maintenance, track services, operations, concessions, sales and marketing.  In 2008, Brandon spearheaded a move that would make Pocono Raceway a global leader in renewable energy. After two years of negotiations, permits and contracts, ground was broken in May of 2010 for what would become the largest solar powered sports facility in the world. The three megawatt Pocono Raceway Solar Farm, consisting of 39,960 American made ground-mount photovoltaic cells on 25 acres of Raceway property was commission on August 25, 2010. It has become the primary electric energy source for the Raceway. The environmental attributes associated with the solar farm will offset more than 2,300 metric tons of carbon dioxide annually. To date the system has generated more than 8 Million Kilowatt Hours of electricity.  That is equal to over 700,000 gallons of gasoline or CO2 emissions from 250,000 propane canister use in home barbeques.  Brandon and his wife, Suzanne are proud parents of twin daughters Madison and Mackenzie.

Scott Jenkins 90x90Scott Jenkins

Vice President, Ballpark Operations
Seattle Mariners


Scott Jenkins is in his seventh season as the Vice President of Ballpark Operations for the Seattle Mariners where he is responsible for overseeing all aspects of operating and managing Safeco Field. Prior to joining the Mariners, Jenkins spent three years with the Philadelphia Eagles where he opened and managed Lincoln Financial Field. From 1997-2002, Scott served as V.P. of Stadium Operations for the Milwaukee Brewers, where he opened Miller Park in 2002. Scott was the Director of Facilities and Events for Intercollegiate Athletics at the University of Wisconsin and was involved in the design and construction of the Kohl Center that opened in1997. A native of Kenosha, WI, Jenkins graduated from the University of Wisconsin in 1986 with a degree in Construction Administration and is a 2009 graduate of the University of Washington Executive MBA program. While at Wisconsin, Scott was a five-time All-American in cross country and track and was a member of the 1982 and 1985 NCAA National Champion Cross Country teams.  Jenkins serves as the Chair of the Green sports Alliance and is a board member of the Mercer Island Boys and Girls Club.

Mike Lynch 90x90Mike Lynch

Director of Green Innovation


Mike Lynch is Managing Director of Green Innovation for NASCAR and is based in Daytona Beach FL.  He is leading NASCAR’s Green efforts and transforming it into the largest sustainability program in sports. He helped champion the introduction of a 15% American ethanol blended fuel into the sport in February of 2011 called Sunoco Green E 15, which is reducing emissions and increasing racecar horsepower. Under Lynch, NASCAR’s recycling efforts with Coca-Cola, MillerCoors, Creative Recycling, Sprint, Goodyear, and Safety-Kleen have become a vital part of the greening of NASCAR on and off the race track. Also, as a direct result of Lynch’s efforts at NASCAR, NASCAR fans are twice as likely as non-fans to view their household as very green – always looking for new ways to positively impact the environment. The same research shows that NASCAR fans are multiple times more likely than non-fans to closely associate NASCAR with being environmentally responsible- according to a 2012 study commissioned by NASCAR and conducted by Toluna. Before NASCAR, Dr. Lynch was a tenured professor at Purdue University with his lab funded by the National Institutes of Health, a project leader at The Boston Consulting Group in the firm’s Chicago office which he joined out of the MBA program at the Booth School of Business at the University of Chicago, and was an internal entrepreneur and strategy executive at Tyco International in the ADT Worldwide division. Mike also holds a Bachelor of Music degree in studio music and jazz from the University of Miami where he played tenor saxophone and worked extensively as a professional musician.  He has several patents in green technology areas, and has published extensively in peer-reviewed academic journals.

Jennifer Regan 90x90Jennifer Regan

We Bring It On, Inc.
Former Director of Global Sustainability, AEG


As Principal & Chief Sustainability Officer of We Bring It On Inc., Jennifer Regan provides sustainability leadership and expertise to sports teams, sports leagues, music festivals and live events. Regan’s primary client is AEG, where she previously served as Global Sustainability Director. In her 6 years at AEG, Regan founded and led AEG’s sustainability initiative, AEG 1EARTH. Regan advised company executives on environmental strategy and assisted division leaders with integrating sustainable practices into their operations to achieve AEG 1EARTH 2020 Environmental Goals. AEG 1EARTH  focused on energy and water efficiency, waste reduction, education and sustainable purchasing for all AEG operating entities including Facilities, Sports, Events, Live Entertainment, Touring, Festival and Merchandising Divisions. Regan developed and co-authored AEG’s first two sustainability reports, which represent the first of their kind in the live entertainment and sports industry.

Kenneth L. Shropshire 90x90Kenneth L. Shropshire

David W. Hauck Professor
Professor of Legal Studies and Business Ethics
Director, Wharton Sports Business Initiative


Kenneth L. Shropshire, the David W. Hauck Professor at the Wharton School of the University of Pennsylvania, is the author of several award-winning books such as The Business of Sports, The Business of Sports Agents, The Sports Franchise Game, In Black and White, Sports and the Law, and Basketball Jones. His expert views have been presented in Wall Street Journal, Sports Illustrated, National Public Radio, and Nightline. A Stanford and Columbia Law graduate, Shropshire previously worked in private law practice and as an executive with the LA Olympic Organizing Committee. He is also the Director of the Wharton Sports Business Initiative.

Jackie Ventura 90x90Jackie Ventura

Operations & Sustainability Coordinator
American Airlines Arena – HEAT Group


Jackie Ventura joined The Heat Group at the American Airlines Arena in Miami, FL in 2001 and is entering her twelfth season with the Miami Heat organization.  In her current role, Jackie monitors and tracks all aspects of the day-to-day operations of the Engineering and Operations departments including utility forecasting/tracking, labor distribution and building work orders as well as projecting and reconciling our multi-million dollar operating budget. In addition, she is the liaison for all vendors and contractors conducting business with the Engineering and Operations departments at the AA Arena. In 2008 Jackie was approached to evaluate the NBA league-wide suggestions for viable sustainability initiatives for the AA Arena and she determined that the facility would satisfy all of the requirements for LEED Existing Building: Operations & Maintenance certification.  Given her history and role in the department, Jackie was able to easily manage and administer the LEED certification completely in-house and within six (6) months from project registration to certification award only employing the assistance of key staff members and vendors as needed.  This earned the Arena the distinction of being the first NBA facility to earn LEED certification in April 2009.  Since earning the certification, Jackie has also been charged with reviewing and recommending sustainability efforts for the facility as well as formalizing sustainability policies.

Justin J. Zeulner 90x90Justin J. Zeulner

Senior Director of Sustainability and Public Affairs
Portland Trail Blazers


Justin J. Zeulner, MBA, is the Senior Director of Sustainability and Public Affairs for the Portland Trail Blazers, corporate representative for BICEP (Business for Innovative Climate & Energy Policy) membership and co-founding board member/treasurer of the Green Sports Alliance. Zeulner is responsible for the leadership and management of corporate sustainability initiatives, public affairs and government relations for the Portland Trail Blazers and the Rose Quarter. In addition, he acts as a liaison for community land-use and business affairs within the City of Portland and the local region.